For more than a decade, I’ve been obsessed with cracking the code of how businesses connect with their audiences — not just to sell products, but to educate, inspire, and build lasting communities.

Whether it’s creating skill-based learning programs, leading bold marketing campaigns, or building a podcast from the ground up, I love crafting strategies that are as impactful as they are human.

A few career wins that really light me up:

  • Led content marketing strategies for global brands like Cisco, Birkenstock, Intel, and Diageo, creating high-impact campaigns that increased engagement and strengthened brand connections across industries.

  • Produced the FRONTLINE FRIDAYS podcast, presented by YOOBIC, managing every aspect from concept to execution. With 22 episodes in Season 1, the podcast amplifies frontline retail leadership stories and fosters a vibrant community of retail leaders. (Season 2 coming soon in spring 2025!)

  • Guided the creative vision for YOOBIC’s NRF 2025 campaign “Retail’s Ride or Die," delivering bold messaging and brand activations that turned heads at Retail's Big Show, amplifying YOOBIC’s reputation as a trusted retail software partner.

  • Redefined the newsletter strategy at OfficeNinjas, an independent L&D provider, doubling subscribers to 25k+ in eight months and achieving open rates that consistently exceeded industry benchmarks. This newsletter became the backbone of a thriving admin and operations community.

  • Strategized and led the development of 8 professional development programs, including a flagship executive leadership program with UC Berkeley’s Haas School of Business. These programs reskilled over 500 professionals from companies like Google, Salesforce, Roblox, and PayPal, earning an average NPS of 83.

  • Developed and produced the programming for OfficeNinjas Con, a sold-out conference for 250 admin and ops leaders. Curated workshops, panels, and sessions while crafting all marketing collateral, driving revenue success and earning an NPS of 84.

I thrive at the intersection of creativity and strategy, whether I’m ghostwriting thought leadership for the C-suite or developing learning experiences that actually stick. My work is all about creating meaningful connections, both for businesses and the people they serve.

Sometimes I daydream about becoming a fancy gardener, though. Shh, don't tell.